Senior living placement advisor
When a family realizes a parent can’t live alone anymore, they get a crash course in an industry they never wanted to know: assisted living versus memory care, quality records, contracts, and money. Placement advisors guide that decision, typically free to the family, paid a referral fee by the community when a move-in happens.
The model is legitimate and established. What separates a trustworthy advisor from a lead-generation mill is disclosure and homework, and the engine does the homework at a depth mills never bother with.
The job
You meet the family, understand needs and budget, and shortlist communities. The engine grounds the shortlist in evidence: facility evaluation guides, regulator quality-record comparisons for the specific homes under consideration, benefits eligibility (including veteran-related supplements for eligible families), and financing context. You tour with the family, help them compare, and support the decision.
You disclose, in writing, that communities pay you a referral fee and which ones you have agreements with. That sentence is what makes the free-to-family model honest.
Who it suits
People with eldercare proximity: former nurses, social workers, senior-care staff, and adult children who’ve done this for their own parents. Warmth and patience are the qualifications; families are deciding while grieving.
Startup cost and tools
| What | Cost | Notes |
|---|---|---|
| Engine calls per family | ~$0.60–$1.00 | Facility guides ($0.15), quality comparisons ($0.15), benefits checks ($0.10–$0.15) |
| Site + phone | $0–$45/mo | Standard stack |
Engine prices are the live public catalog prices, the same sheet agents pay. No subscription is required to use them.
The licensing question
Several US states regulate placement or referral agencies (registration, written disclosure of referral fees, sometimes bonding), and the rules keep tightening because bad actors earned it. Know your state’s requirements before your first placement. Two lines to hold everywhere: written fee disclosure to the family, and never presenting yourself as a neutral government-style service when you’re commission-paid. No medical advice; you’re a navigator, not a clinician.
How the engine does the heavy lifting
Facility evaluation frameworks, regulator quality-record comparisons, senior benefits eligibility including veteran supplements, and financing guides.
/api/senior/facility$0.15Care facility evaluation guide/api/senior/nh-compare$0.15Nursing home / care home quality comparison (CMS Care Compare by default; country-aware)/api/senior/benefits$0.10Benefits eligibility assessment (US by default; country-aware)/api/senior/veterans$0.15VA Aid & Attendance and senior veteran benefits (US by default; country-aware)/api/senior/medicare$0.15Medicare plan guidance (or country-equivalent senior health coverage)Your first customer in 30 days
- Check your state’s rules on placement agencies first; requirements differ sharply by state.
- Tour ten communities in your area before you have a single client, and run the quality comparison on each. You now know your market better than most people selling in it.
- Sign referral agreements with an honest handful, and write your disclosure sheet.
- Introduce yourself to two hospital discharge planners and one elder-law attorney. They meet families on decision day.
Hand this to your assistant
This blueprint has a machine-readable page with the current endpoints, prices, and setup steps. Paste this into Claude, ChatGPT, or any assistant that can fetch a URL:
Machine page: https://pulse.theaslangroupllc.com/fieldguide/senior-living-placement.json
Start this one
The engines are pay-per-call, no subscription. Agents pay per call over x402 (USDC on Base or Solana). If you're a human, get a starter key: it takes about a minute, includes a $0.25 trial balance, and tops up by card (Stripe) or USDC. No crypto wallet required. Prefer email? Write to info@theaslangroupllc.com with the subject "Starter key: senior-living-placement" and we'll provision one by hand, usually the same day.
The Field Guide book, with all 75 blueprints expanded, is in progress. The hub is free either way.